By Khalid Namra8 min read
Quick answer
Share of voice = your brand mentions ÷ total mentions of all brands for the same question set × 100. Example: 6 of 40 total mentions is 15%. Measure the same questions monthly to see whether you are gaining on competitors.
Why share of voice beats rank alone
Rank measures one page for one keyword. Share of voice measures your brand across a whole market of questions and compares you directly with competitors — which drives who customers choose.
Measurement steps
- Pick 20–40 questions representing your market (commercial, educational, comparison)
- Ask each engine and record every brand named
- Compute each brand's share of total mentions
- Repeat monthly with the same questions
Reading the result
| Result | Meaning |
|---|---|
| 0% | Models do not know you yet — start with external sources |
| Far below the leader | Focus on questions only they win |
| Close | Improve in-answer position and tone |
Frequently asked questions
Is Google share of voice the same as AI?
No. You can lead Google and be absent from AI answers or vice versa, so measure both.
Related SADARA services
- AI competitor monitoringYour competitor is not only ahead of you on Google. Know exactly which prompts name them instead of you inside ChatGPT and Gemini, and why the model chose them.
- AI search visibility & competitor intelligence softwareKnowing you are invisible is not enough. You need to know who appears instead, in which question, and which source the answer came from. That is exactly what SADARA measures.