UTM Campaign Link Builder
Build correct tracking links for Facebook, Instagram, TikTok and email campaigns.
Why this matters
Without UTM tags most traffic lands under 'direct' or 'referral' with no detail, so you never learn which post or campaign actually brought customers.
Important rule: never use UTM on internal links — it breaks the session and logs a new visit from an external source. Use them only on links published outside your site.
How to use it
- 1Paste the destination page URL.
- 2Fill in source, medium and campaign at minimum.
- 3Copy the generated link into your post or message.
Frequently asked questions
What is the difference between source and medium?
Source is the platform (facebook, newsletter); medium is the channel type (social, email, cpc). Source answers 'from where', medium answers 'how'.
Does capitalisation matter?
Yes — analytics treats Facebook and facebook as different sources, splitting your data. Always use lowercase.
Next step
Does your brand appear in ChatGPT and Gemini answers?
These tools fix one page at a time. SADARA scans your whole site, asks AI engines your customers' real questions, and tells you whether you or a competitor appears — with a visibility score and an action plan.
Start the free scan